Horizon Culture: Fair Generative AI Markets
Funds research and practical tools for creator rights, trustworthy AI-generated content, and fairer cultural and creative markets.
Generative AI is changing how cultural and creative work is made, shared and paid for. This topic funds three research and innovation projects that study those changes and turn the findings into policy, standards and working tools. Projects can cover creators' rights and earnings, consent and control, copyright, royalties, cultural diversity, audience behaviour and the way value moves through crea…
Researching how generative AI changes cultural and creative sectors and developing practical ways to keep those markets fair and transparent. Projects can study creators' rights, earnings, consent, control, royalties, copyright infrastructure, audience perception, cultural diversity and new value chains. They can also build provenance systems for AI-generated or manipulated content, rights-management and compensation tools, trusted-content discovery, and long-term preservation for creative works made with AI. The topic also funds adaptive policy and legal frameworks plus a validated innovation framework for testing resource-efficient business models that meet ethical and regulatory requirements.
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