Stage FocusPre-Seed, Seed
GeographyUS
TypeVC
Last Activity2026
Industry Focus
Industries
Food TechBlockchain
Technical BenchLimited
Investor TypeGeneralist
ExposureMinimal DeepTech Investments
Bio
Color Capital is a venture capital firm founded by entrepreneurs Jaime Schmidt and Chris Cantino, whose story is told in the book Supermaker. The firm invests in consumer products, applications, and emerging commerce platforms, backing "things people buy, and how they buy them" across consumer goods, ecommerce, marketplaces, and emerging technology. Its stated focus spans three areas: products and...
Notable Investments
A
Acquire.comA
Athletic GreensC
ClubhouseF
FeastablesH
HeliumL
LedgerS
Salt & StrawS
Schmidt's NaturalsS
Seed HealthI
ItalicA
Aston Martin F1M
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