G.O.A.T Brand Labs

G.O.A.T Brand Labs is a Bengaluru-based firm that acquires and scales direct-to-consumer brands in India, with a second office in Gurgaon. Rather than taking minority stakes as a typical VC would, it buys and operates the brands in its portfolio, providing capital plus in-house marketing, data-driven merchandising, and inventory and supply-chain support.

Its roughly 20-brand portfolio spans appar...