Stage FocusSeed
GeographyUS
TypeVC
Last Activity2026
Industry Focus
Industries
AI
Investor TypeGeneralist
ExposureMinimal DeepTech Investments
Bio
Sugar Capital is a seed-stage venture capital firm based in San Francisco, led by general partners Will Hawthorne, Krista Moatz, Brian Sugar, and Lisa Sugar. It invests at what it calls "the intersection of technology and commerce," backing early-stage companies across the consumer and commerce ecosystem.
The current portfolio spans consumer brands (Brightland, Caraway, Feastables, Grüns, Omsom, ...
Notable Investments
A
AfterpayE
EverlaneS
Savage X FentyF
FeastablesC
CarawayO
OptimizelyP
POPSUGARS
ShopStyleS
Small Door VetT
TracksmithSimilar Funds
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100 Black Angels & Allies Fund
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186 Ventures
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1Up Ventures
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GeneralistAIPre-SeedSeed