Export Marketing and Investment Assistance (EMIA)

Export Marketing and Investment Assistance (EMIA) sits under the dtic's export and investment support family and is designed to offset qualifying costs for South African exporters and investment promotion activity. Its coverage includes trade missions, national pavilions, buyer missions, market research, and related investment recruitment work. The structure is practical rather than experimental: the program helps companies and trade bodies lower the cost of getting into foreign markets or bringing investors toward South Africa. The source material does not publish a single award cap, because EMIA is split across several components. Individual Participation now runs through the Online Incentive Solution platform, with email and hand-delivered applications no longer accepted for that route as of 1 September 2022. Group components such as national pavilions and outward missions are handled through dtic regional offices, and the overall cadence is rolling. EMIA suits exporters with concrete market-development spending and organizations that can show why a trade mission, exhibition, or buyer visit is commercially useful. It is also relevant for firms running investment recruitment activity tied to South Africa. The program is most convincing when the applicant can link the spend to a specific market entry step, rather than to general promotion.

Each grant below is a distinct funding opportunity with its own eligibility, scope, and deliverables.