PU
Funder · Corporate

Nestlé Purina

The prize runs on an annual application cycle with a set submission window, open to early-stage pet care companies.

United States
Annual funding-
Programs1
Active grants1
Total grants1

Pet Care Innovation (PCI), powered by Purina, is Nestlé Purina's platform for supporting early-stage pet care startups and founders. It is run day to day by Active Capital, a venture team based in and around St. Louis, with a separate partner organization, 9 Square Ventures, also working to connect with pet care startups since 2014. Its centerpiece is the annual PCI Prize pitch competition, in whi

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