PU
Nestlé Purina

Pet Care Innovation Prize

Awards up to $50,000 in cash and a Purina bootcamp to early-stage pet-care startups' Grand Prize winner.

OpenNestlé PurinaUnited States

The Pet Care Innovation Prize is Nestlé Purina's competition for early-stage pet-industry companies building novel products or services that solve real problems for pet owners, awarding up to $50,000 in cash plus a Purina bootcamp to the Grand Prize winner. Applicants apply online before the window closes; five winners are selected to attend an intensive bootcamp with Nestlé Purina leadership and

The Pet Care Innovation Prize is open to early-stage companies in the pet industry building novel products or services that solve real problems for pet owners. It's aimed at founders, innovators and changemakers across the pet-care space broadly, not any one sub-category like food or health.

CycleiHow often this grant runs - e.g. annually, on a rolling basis, or a one-off call.No fixed schedule
Next deadlineiThe next date applications are due. Rolling means you can apply any time.6 Oct 2026
Decision timeiTypical time from the deadline to the funder's decision.-
Project durationiHow long the funded work is expected to run.-
Award typeiThe form of funding - grant, equity, loan, tax credit, etc.Prize
Match fundingiThe share of project costs you must cover yourself. 0% = fully funded.-
Funding pooliThe total budget available across all awards in this round.-

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