Go Siyaha

Go Siyaha

Administers Go Siyaha to guide Moroccan tourism businesses with tailored assistance for market growth and service diversification.

Go Siyaha is a Maroc PME programme deployed under Morocco's Tourism Roadmap 2023-2026 in partnership with the Ministere du Tourisme, de l'Artisanat et de l'Economie Sociale et Solidaire. The programme was designed in direct response to the Tourism Roadmap's focus on diversifying and elevating Morocco's tourism activity portfolio, specifically by fostering innovative experiences across the country's regions and supporting tourism businesses as they transition toward more sustainable and competitive practices. It targets Moroccan SMEs whose primary activity is in the tourism sector. Applications are accepted on a rolling basis via the dedicated portal at jisr.marocpme.gov.ma, with the programme period running through 2026 in alignment with the Tourism Roadmap cycle. Three support tracks are offered: investment support (appui a l'investissement) for companies developing new tourism products or expanding existing capacity; technical assistance for operational and management strengthening of existing tourism operators; and green growth (croissance verte) advisory to help tourism SMEs adopt sustainable and environmentally responsible practices. The programme does not publish specific co-financing rates or revenue caps in available materials; all three tracks are restricted to the tourism sector and non-tourism businesses are excluded regardless of size. Because the roadmap ends in 2026, applicants should verify the programme's continuation status for cycles beyond that year. Strong candidates will be tourism SMEs proposing innovative activity offerings or presenting concrete plans for sustainable transition, as the Roadmap's stated priority is creating unique regional tourism experiences and elevating the competitiveness of Morocco's national tourism offer.