Market Readiness Assistance (MRA) Grant

Market Readiness Assistance Grant

Funds overseas market entry for Singapore small enterprises by sharing costs for distribution, compliance, and launch preparation.

The Market Readiness Assistance (MRA) Grant is an overseas market-entry reimbursement grant administered by Enterprise Singapore for Singapore SMEs expanding into new international markets. Effective 1 April 2026, the grant reimburses up to 70% of qualifying costs per overseas market, capped at S$100,000 per company per new market. Three activity pillars are supported: overseas market promotion (capped at S$20,000; covers marketing and PR campaigns and trade fair participation), overseas business development (capped at S$50,000; covers partner identification and in-market business development), and overseas market set-up (capped at S$30,000; covers employee deployment and market entry advisory). Each application covers one activity pillar in one new market, and companies may apply for multiple markets separately.

Eligibility requires the applicant to be registered and operating in Singapore with at least 30% local equity held by Singapore citizens or permanent residents, and group annual sales of no more than S$100 million or fewer than 200 employees. The company must be genuinely new to the target market: annual sales in that market must not have exceeded S$100,000 in any of the prior three years. Projects must be completed within 12 months, and applications must be submitted at least 6 months before the project start date — retrospective applications are not accepted. Applications are made through the Business Grants Portal using Corppass, with a processing time of approximately 8–12 weeks.

The MRA is a reimbursement-basis grant: the business pays all costs upfront and claims back the eligible percentage after project completion. Because the cap is per company per new market, companies entering multiple markets can stack up to S$100,000 per market across separate applications. MRA will be subsumed by the upcoming EDGE scheme in the second half of 2026, so applicants with projects beginning before that transition should apply promptly to avoid the program's sunset.