Horizon Bioeconomy: Bio-Based Products and Social Acceptance
Funds two €4M projects for European consortia building bio-based products and studying whether people will actually adopt them.
Horizon Bioeconomy: Bio-Based Products and Social Acceptance is a European Commission call that funds two €4M projects for European consortia building bio-based products and studying whether people will actually adopt them. Bio-based innovation often stalls for reasons that have nothing to do with the science. A product can work perfectly in the lab and still fail because nobody trusts it, underst…
Developing bio-based products or services — enabled by biotechnology and biomanufacturing, and linked to digital tools like AI or bioinformatics where relevant — that cut environmental and climate pressure from everyday consumer goods, paired with the social science to test whether people, markets and policy will actually adopt them: new socio-economic models for circular and bio-based systems, research into public perception and acceptance, and cooperation with industry and public authorities on the resulting market solutions. Activities are expected to reach TRL 4-5 by the end of the project; work may start at any TRL.
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